Hollister has always been the trademark brand for shoppers that are interested in preppy clothing. From their assortment of school uniforms to their slim fitting jeans, all of their merchandise is targeted towards juniors and young adults. Much like Abercrombie & Fitch, Hollister is well known for their polo shirts, though over the years the brand has evolved to encompass more of a trendy and hip style.
Columbus, Ohio was where the first Hollister store was opened in 2000 and they focused the majority of their products on the everyday surfer. You would be able to find bathing suits and swimming trunks as well as beachwear and other essentials for a Californian lifestyle. The majority of their inspiration comes from the coast and their clothing is reminiscent of a laid back lifestyle. According to the company, they never wanted to create a clothing line that catered exclusively to the core surfing community, more so people that wanted to adapt to the way that they lived and dressed while not on the water. Hollister is a sister brand to Abercrombie & Fitch, which is why a lot of their merchandise is essentially the same, just with different logos and brand names.
If you’re in the market for juniors’ clothing that is relatively more expensive than what you would find from other retailers such as Charlotte Russe, Hollister is a brand to consider. The quality of their clothing surely makes up for the pricing as their denim, khakis, and shirts are known to last an incredibly long period of time. Originally, the store catered exclusively to juniors’ clothing but they have since added larger sizes to accommodate older shoppers, such as people in college. Hollister is also relatively well known for their array of body sprays and perfumes for men and women.
One of the largest benefits of brands like Abercrombie & Fitch, Charlotte Russe, and Hollister is that they focus on the latest trends to give shoppers what they’re looking for. If you’re interested in buying clothes for a bonfire with your friends or spending the evening out on the beach, you’ll be able to find the ideal gear. They also carry an assortment of accessories including sunglasses, sandals, and belts. It’s a unique style that is catered to a very specific target audience, but their marketing schemes have attracted customers of all ages to see what type of clothing they have available.