As another one of the brands owned by Gap Inc., Banana Republic caters to a relatively exclusive target audience: people that want high fashion goods. They are mostly known for their women’s clothing line, though they also have high fashion pieces for men and a variety of accessories. All of the pieces in their collections are specifically designed for fashion-forward shoppers that are always looking to stay ahead of the trends. Whether you need an outfit for work, a date, or a casual evening with your family, there are a wide variety of different pieces available from the brand.
Banana Republic was originally created in 1978 and was destined to be an adventure retailer. They focused on creating items that you would take to travel around the globe and go on safaris such as skirts, cargo shorts, and safari vests. At the time, it was an incredibly unique brand that catered to a very specific audience. Instead of focusing all of their efforts on the safari industry (which is relatively small), Banana Republic expanded to focus more on the every day shopper. After being purchased by Gap Inc. in 1983, it became a household name for men and women. Over the years, their clothing transformed from a more traditional and conservative look to a more modern and urban style, attracting young adults and middle age shoppers.
Banana Republic is known for their high-end women’s clothing and some of their styles may be like what you would find from Gap, though they may be made out of higher quality materials. Most of the pieces in their collections are directly influenced by modern day trends that you would see on the runway but have been transformed into ready to wear fashions. Their prices are typically higher than what you would find from Old Navy (another Gap Inc. brand) but they are known to last an incredibly long period of time and can be perfect for a variety of occasions. Many shoppers enjoy browsing through their luxury collections to find elegant eveningwear and structured suits for anything from a business meeting to a wedding.
In order to attract a larger audience, Banana Republic introduced Banana Republic Factory, a warehouse where you could find discounted merchandise from the main line. You can also take a look at online retailers such as thredUP as they have a wide variety of women’s clothing and men’s clothing that has been substantially marked down.