Take home the looks you love for up to 90% off the retail price when you shop designer brands such as the beloved BCBGeneration line from thredUP.
The BCBG Story
The BCBG brand has several clothing lines designed by Max Azria. BCBG stands for "Bon Chic, Bon Genre," which is French for "good style, good attitude." Azria founded the BCBGMAXAZRIA GROUP in 1989 with the goal of offering quality, contemporary clothing at achievable price points. Those approachable prices are even more budget-friendly when you combine them with the steep discounts available through thredUP. The fashion name has since grown immensely to include a celebrity-worthy runway line BCBGMAXAZRIA and offshoots such as BCBGeneration, a women's line with a youthful touch.
Exploring the BCBGeneration Look
While most clothing brands aim to follow trends and create clothing that customers can use to help define themselves, BCBGeneration takes the opposite approach. They begin with a look at their customer and strive to design items that mirror the strength and femininity seen in them. BCBGeneration doesn't mimic trends – it makes them. Contemporary yet timeless, bold yet elegant, and undeniably distinctive, this is a fashion line for the woman who wants to let her fierce inner self shine in a bright, head-turning look that's every bit as complex and unique as she is.
Something to Fill Out Any Closet
BCBGeneration identifies the top seasonal colors and offers a diverse line of options in those hues. You'll find dresses that are light and flirty, trim and tailored, and easily casual. Whether you're headed to a cocktail party or college classroom, there's something that's fit for the occasion, and many versatile options are even suited to both.
The tops include everything from comfy graphic tanks to alluring halters. Tuxedo blazers and button-up blouses offer a look that transcends time and keeps you looking chic in any situation. Jeans, skirts, and rompers give you all you need to fill your entire wardrobe with pieces from BCBGeneration. If you want to mix and match, you'll find similar styles and shades within the BCBGMAXAZARIA brand as well.
Eye-Catching Extras to Complete Your Style
BCBGeneration features plenty of those little extras that will help you accessorize and complete your look. BCBGeneration shoes are always head-turners. The line focuses primarily on heels, boots, and booties though you'll find the occasional fierce flat in the mix. If you're looking for the perfect party shoe or business bootie, you'll have no trouble pinpointing your style amid the collection of BCBGeneration shoes.
Handbags and other accessories abound as well. Top off your look with the right hat, accent that simple blouse with a mod chain, or cozy up in a fashionable layered scarf. If you're looking for something you can use every day, BCBGeneration handbags are a fine fit. These come in stunning styles ranging from colorful beaded clutches to versatile neutral saddle bags, so you can pick the perfect purse.
Get all these looks for less when you purchase popular BCBGeneration items in like-new condition for a fraction of the original price through thredUP.