Forget forever young! These days, women want to be Forever 21. This clothing brand has been in the industry for years and offers women, men, and children hip, trendy, and fashion forward pieces that reflect a fun and modern spin on casual wear. Forever 21 is a family-owned business, earning billions of dollars in revenues every year thanks to its unique fashion and style, unparalleled by any other clothing retailer in the market.
Forever 21 owes its unrivalled product line-up to the brilliant minds behind the brand – a South Korean couple who moved to the United States in search of greener pastures. Little did this tandem know that they would become the owners of a multi-billion dollar enterprise in just a few years.
The Start of Forever
Don Won Chang and Jin Sook Chang moved from South Korea to the United States in 1981 to get a chance at a better life. It immediately became apparent to Don that those who were involved in the retail industry were, more or less, better off than most people. He wanted the same success, and so decided to try his hand at selling clothing and apparel through a store that was named Fashion 21. It was opened in California in 1984, just three years after the couple moved to the US, and catered mostly to women, providing stylish Korean-inspired fashions. At first, the couple aimed to a US-based Korean market, but were surprised when they were patronized by even US locals. Needless to say, the store was a big hit and earned a total of $700,000 USD in profits in just their first year of operations. The couple soon changed the store's name to Forever 21 and expanded their brand to other areas of the globe. Today, Forever 21 provides fashion finds for both men and women, offering an impressive array of different garments and apparel that display the perfect blend between Asian fashion, American culture, with a Bohemian twist.
Forever 21 Today
These days, Forever XXI enjoys a lofty position among many other leading brands in the business, including the much older H&M. What's truly amazing about Forever 21 is how it managed to soar to such great heights in the fashion industry in such a short amount of time.
Regardless of the secret behind their success, consumers are always happy to get their hands on the latest Forever 21 dresses, tops, shoes, and whatever else the brand manages to serve up.