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Victoria's Secret Pink
Whether you're shopping for comfortable t-shirts, casual dresses, cozy sweaters, or cute skirts, Victoria's Secret Pink has what you're looking for. Find out how this brand got its start, and learn why you'll love Victoria's Secret Pink's commitments to sustainable sourcing.
A Brief History of Victoria's Secret Pink
The origins of the Victoria's Secret brand date back to the late 1970s, when the enterprising Roy Raymond opened the company's first retail outlet. In the beginning, the brand's customer base was largely male, as its founder wanted to create a space where men could shop for intimates for their significant others.
A few years later, the company now known as L Brands purchased Victoria's Secret and initiated a rebrand. In the 1980s, Victoria's Secret shifted to a more female customer base, and the brand started to grow quickly as it achieved mass appeal.
The Victoria's Secret Pink line launched in 2002, with a younger target market of 15- to 22-year-olds. The collection includes a range of sleepwear, underwear, loungewear, and swimwear items, many of which boast bright colors and whimsical designs. Since 2011, Victoria's Secret Pink has partnered with the NFL in order to offer many of its signature items with NFL logos and team names.
Why Victoria's Secret Pink Is so Popular Today
Thanks to its distinctive branding, playful designs, and emphasis on comfort, Victoria's Secret Pink has continued to grow in popularity. Each year, the company also selects a spokesmodel to serve as the face and voice of the brand to make further connections with its young audience.
At thredUP, we know you love to look great while staying comfy. Looking for relaxed sleepwear or loungewear? Browse the brand's selection of soft tank tops, sweatpants, leggings, or yoga pants. Seeking something cute to wear to class? Shop for Victoria's Secret Pink jackets, tops, or branded t-shirts. Ready to hit the beach? Don't miss the brand's like of swimsuit tops and bottoms or beach cover-ups.
Why You'll Appreciate Victoria's Secret Pink's Commitments to Sustainable Sourcing
Victoria's Secret Pink prides itself on adhering to the high ethical standards established by its parent company, L Brands. Victoria's Secret Pink requires all suppliers to follow the L Brands Supplier Code of Conduct, which prohibits child labor and forced labor and requires minimum wages and reasonable maximum working hours.
Along with L Brands, Victoria's Secret Pink strives to prevent and prohibit human trafficking. The companies do so through an audit process, providing training, and offering remediation services as necessary. In pursuing these commitments, Victoria's Secret Pink aims to make the world better for its suppliers and its customers.
With everything from leggings to t-shirts to swimsuit tops, Victoria's Secret Pink is your go-to brand for loungewear and swimwear. Fill your thredUP shopping cart with your choice of like-new comfortable clothes, and get 90% off of the prices you see in stores.